With the repaid urbanisation in China’s 2nd and 3rd tier cities, market sees dramatic expansion of China mid-class. And grocery retail market portion grows along with the increasing disposable income. Based on Shanghai City Government Statistic Dept, 2014 1st half Shanghai families overall expense displayed 14.2% growth on food compared to same period last year. While hypermarkets, supermarkets and convenience stores dominates the main cities, packaged food sales stands out due to career oriented urban life style. In 2015, SIAL CHINA reveals and connects you with major market opportunities and trends from mainland.